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Old Navy Discount Stores by Janice Cooper

Old Navy Discount Family Stores - RateIt

Old Navy is a chain of family oriented retial stores owned by Gap Inc. Headquarters for Old Navy are based in San Francisco and San Bruno, California. Its first three stores were locatied in Colma, San Leandro and Pittsburg California. Old Navy opened 57 stores. The largest of the group are located in San Francisco on Market Street. Old Navy’s target market has long since been an early teen to adult. While the other stores under the Gap Inc brand are of a more upscale brand, Old Navy stands out for its commitment to affordable, comfortable, fun and casual clothing for the entire family. Old Navy has specialized sections in its stores for infants, boys, girls, men and women. They also offer accessories such as handbags, doggie toys, sunglasses,flip-flops, hats and toys.

Every year the team at Old Navy try to present a product in hopes of it becoming a fashion trend. Some are more succesful than others but a few of the more popular trends include: Flip Flops, Performance Fleece and Tech Vests. Old Navy also sells plus size women’s wear only online. Some locations offer maternity sections for women. Old Navy truly considers itself the all american family brand and as such, each year the company launches an American flag designed shirt. Each year this shirt features an altered flag design and customers have come to anticipate the coming year’s design. An all new design of the Old Navy stores was released in July of 2011, presenting more bright colors and lighting to enhance the store's family fun ambiance.

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