The Cheesecake Factory by Janice Cooper
The Cheesecake Factory Upscale Casual Dining
The Cheesecake is an upscale, casual, full-service dining restaurant. Evelyn and Oscar Overton are credited as the founders of the restaurant, an idea that spurred from Evelyn making cheesecake for her husband’s employer in 1949. Evelyn opened her first cheesecake shop in Detroit but later gave it up to raise her children. She then served as a supplier to several restaurants from home eventually moving the restaurant to Los Angeles in 1971. This 700 square foot building was then named The Cheesecake Factory. It was their location in Beverly Hills in 1978 that made the brand famous. the company operates 165 locations including the Grand Lux Cafe trademarks and a single RockSugar Pan Asian Kitchen. The Cheesecake Factory also operates a bakery production company which produces desserts for its restaurants and other retailers and distributors.
The now popular Venetian Hotel in Las Vegas recruited David Overton to create an upscale restauarant there. After traveling to Europe to study the cuisine, desing and decor of Italian trattorias and French bistros of Vienna, Overton created what is now the Grand Lux Cafe. While it is under the Cheesecake Factory brand, the Grand Lux Cafe features a more refined menu with items that resemble a fine dining menu while preserving the feel of casual dining. The floors and tabletops are all marble finish while intricate mosaics adorn each location. Today there are thirteen Grand Lux Cafe’s.